A normal QR experience
Any phone camera opens the same app link. Customers do not need Morvett installed to reach the product page.
- Works with standard QR readers
- Stable public destination
- No app-only dead end
Layered identity for physical products
One printed symbol.
One printed symbol.
Everyone sees their part.
Morvett gives every product a public link, a hidden geometric identifier and an issuer trust record — so suppliers, distributors, retailers and customers can each see exactly what they are allowed to see.
No custom scanner required for Layer 1. The Morvett app adds hidden identity and issuer verification.
Symbol preview3 channels live
Layer 1 · PublicStandard QR URL
Layer 2 · InternalHidden identifier
Layer 3 · ExternalIssuer signature
01 Standard QR compatible
02 Signed issuer records
03 Dataset-level access
04 Audit-ready events
Product
Identity that travels with the product.
One durable symbol can carry a public destination, a machine-readable identifier and a verifiable issuer record without changing the printed code.
Identity in the geometry
The identifier lives in the shape of eligible modules, not in the URL. It can be recovered by the Morvett app from a camera frame.
- 96-bit identifier
- CRC-16 validation
- Repeated for resilient decoding
Prove who issued it
Namespace, key and signature references connect the scan to an issuer. Private data is released only when policy allows it.
- Issuer key registry
- On-device signature checks
- Public, private and conditional data
Dynamic QR
Start with a QR you can change.
Not every label needs a hidden payload. A Morvett Dynamic Link is a standard QR code that points at a short Morvett URL. Change the destination whenever you need to — menus, campaigns, manuals, warranty pages or product information — without reprinting the code. Choose a single URL or platform-aware Android, Apple and fallback destinations for mobile apps.
Two products, one platform
Dynamic Links
Standard QR · editable destination · scan counts · no app required.
Layered Identity
Public URL plus hidden identifier and issuer trust for provenance, authentication and controlled data access.
Upgrade from a Dynamic Link to a layered identity when a product needs to prove more than where a link goes.
TechnologyThree independent layers.
Three independent layers.
One printed square.
Public URL, hidden geometry and issuer metadata are separate channels. Losing one does not erase the others.
Conventional QR
A standards-compliant QR payload points at a.morvett.com. It is readable by ordinary cameras and QR software.
Geometric identifier
Eligible modules are drawn as squares, circles, diamonds or rounded squares. The pattern carries the identifier and a checksum.
Issuer reference
The issuer channel binds the symbol to a namespace and signing key. The server and the phone both verify what they can.
How it works
From print to proof.
Create an identity, print the symbol, and let the resolver decide what each viewer may see.
Issue
Create a namespace, profile and identity in the dashboard. Attach public, private or conditional datasets.
Export the Morvett symbol. The public QR layer keeps working with ordinary phones; the hidden layers stay with the product.
Resolve
Scan with the Morvett app or open the public link. Access is checked server-side and scan events are recorded.
Pricing
Start small. Scale the roll-out.
Launch pricing. Billing is being enabled; paid plans can be started through the contact form today.
Free
£0 forever
For trying Morvett on a small set of products.
- 3 active codes
- 3 dynamic QR links
- Public datasets
- App scanning
Pro
£29 / month
For brands, studios and growing product teams.
- 100 active codes
- 100 dynamic QR links
- Signed hidden payloads
- Private datasets
- Scan analytics
Business
£99 / month
For supply chains, distributors and multi-team operations.
- 1,000 active codes
- 1,000 dynamic QR links
- CRC placement options
- Team roles and partner API
- Priority support
Enterprise
Custom
For regulated, high-volume and integration-heavy deployments.
- Unlimited codes
- Custom retention and SLA
- SSO and provisioning
- Dedicated integration support
- Security review
Blog
Field notes on product identity.
Practical notes on provenance, authentication and the gap between a QR code and a trustworthy record.
Provenance
Why a QR code is not an identity
A URL identifies a destination, not a product, a batch or an issuer. Layered identity closes that gap.
Read the note → DesignDesigning for the scanner you already have
Layer 1 has to work everywhere. The hidden layers should add assurance without breaking the ordinary experience.
Read the note → OperationsWhat to measure before a print run
Substrate, contrast, print size and camera distance matter more than a perfect synthetic render.
Read the note →
About Morvett
Built for the messy middle of the supply chain.
Products pass through suppliers, packers, distributors, stores and customers. Most systems give each party a different record and no shared way to prove which one is real.
Morvett puts a durable identity on the product itself, then resolves access around it. The symbol stays the same; the view changes with the viewer.
01One symbol, many views. Public, private and conditional datasets are served according to policy.
02Designed for existing cameras. Layer 1 remains a normal QR experience; the app adds the hidden channels.
03Auditable by default. Issuer trust, scan events and administrative actions are recorded.
Best fit
Where Morvett earns its place
- Food, drink and packaging provenance
- Distribution and chain-of-custody checks
- Warranty, aftercare and product authentication
- Certification and regulated documentation
- Parking, access and high-volume validation
Want to test a real print run? We will review substrate, size and scan distance with you.
Book a reviewFAQ
Questions worth asking.
Short answers for teams evaluating a pilot or a production roll-out.
Does a normal phone need the Morvett app?
No for Layer 1. Any standard QR reader can open the public URL. The Morvett app is required for the hidden identifier and issuer verification.
What stops someone copying a code?
A copy can reproduce the public URL and the visible geometry. Authenticity comes from the issuer signature, key status and dataset policy; a copied code can also be deactivated server-side.
Can different people see different data?
Yes. Datasets can be public, private or conditional. The server decides which view is returned for the authenticated user or anonymous scan.
What happens if the hidden layer is damaged?
The public URL still works. The app reports that the identifier or issuer channel could not be validated instead of guessing.
Can I use Morvett without the hidden layer?
Yes. Dynamic Links are standard QR codes with an editable destination and scan counts. They are the simplest way to start; layered identity can be added later when you need provenance or issuer trust.
Is the free tier a trial?
The Free tier is intended for small, public deployments: 3 active codes and 3 dynamic links. Paid tiers add volume, private data, signing controls and team features.
How do I connect a dashboard account?
Create an account from the Morvett Dashboard, or contact us for a team or enterprise setup.
Contact
Tell us what you are trying to identify.
Product, packaging, distribution, certification or something less obvious — send a note and we will come back with a practical next step.
Pilot enquiries[email protected]
Support[email protected]
Existing dashboard usersSign in to Morvett